English 
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Decathlon
Digital Transformation
2019
Turkey Wide
The Decathlon project in Türkiye used displays at entrances, product areas and service points. Each screen format was chosen for its place in the store.
Screens showed offers, prices, sports films and store information. Video walls, totems and touchpoints served different tasks.
The aim was to help shoppers find products and services while bringing sports content into the store.
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Decathlon stores bring many sports, products and services into one large space. Customers need to find the right product, offer or service desk.
Printed signs took time to replace when prices or offers changed. Teams also needed to keep messages consistent across the store.
The brief called for screens that fit each store layout. These would show prices, guide shoppers and support hands-on sports areas.
Printed signs in different departments were hard to keep consistent.
New prices and offers meant staff had to replace printed material.
Shoppers needed to find products, service desks and sports areas in a large store.
The store needed touchpoints where shoppers could explore sports and products.
Each screen format was chosen for its place in the store. Upright screens and totems showed offers at entrances. Screens near products and service desks showed prices and service details.
Video walls brought sports films into the store. Touch screens in cycling and basketball areas let shoppers explore products.
Curved LED displays fitted columns and other shaped surfaces. Together, these formats linked offers, product details and directions across the stores in Türkiye.
Screens showed prices, seasonal offers and campaigns at key points in the store.
Displays showed product features, service details and store information.
Touchpoints in cycling and basketball areas let shoppers explore products.
Screen formats were chosen for entrances, columns, escalators, rest areas and departments.
Android media players ran prices, offers and brand content on store screens. Both landscape and portrait screens were used. Content could be planned for each area.
Flex LED modules fitted curved surfaces and columns. The display followed the shape of the store feature.
Outdoor LED screens showed offers and brand content at entrances and on façades. The screens were chosen for daylight use and outdoor conditions.
Indoor LED screens showed sports and product content near entrances, tills and experience areas. Modules formed displays in sizes and shapes suited to the space.
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