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People counting
Measure entry and movement questions with a clearly defined counting area and evaluation method.
Use visitor counts and movement data to answer a clear business question.
Visitor Analytics for Retail and Shared Spaces
Explore people counting and movement analysis around a clearly defined business question.
Explore Related Solutions: People counting · Profile Analysis · Heat Map · Contact
Frequently Asked Questions
Do visitor counts, heat maps and profile estimates measure the same thing?
Footfall counts, zone activity and profile estimates are different outputs. Decide which question matters before choosing a module, and confirm what is actually measured rather than inferred.
How should we assess analytics accuracy and data handling?
Review the deployment architecture, processing location, retention and access controls. Avoid blanket anonymity or compliance guarantees. A pilot should compare the system with an appropriate reference and document conditions that affect accuracy. Do not use this content to promise identity recognition or sensitive individual profiling.
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