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İpekyol/Twist
Digital Transformation
2024
Turkey Wide
The İpekyol and Twist project in Türkiye uses digital display surfaces across shop windows, entrance areas and interior architecture for collection and brand content.
Using vertical screens, wide-format indoor LED surfaces, and custom screen applications adapted to curved architecture, the project presented new season collections, campaigns, and brand content with a high visual impact.
Thanks to the centralized content management infrastructure, broadcasts across different locations were updated quickly and consistently, transforming Twist and İpekyol's unique brand identities into an integrated digital communication language throughout the stores.
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It was a significant need to convey new season collections, campaigns, and brand content to customers in a fast, impressive, and consistent manner across Twist and İpekyol stores.
Traditional printed materials slowed down the updating of frequently changing retail content, while store entrances, shop windows, cash desk backdrops, and wide architectural surfaces could not be utilized effectively enough for communication purposes.
Different store sizes and architectural structures made it difficult to implement standard screen solutions. In addition, there was a need for a centralized, scalable, and easily manageable digital content infrastructure to present broadcasts with the same visual quality and brand language in stores across Turkey.
The inability to present content in different stores with a common visual quality and brand standard.
The inability to quickly renew collection, campaign, and price communication due to printed materials.
New season products and campaigns failing to attract enough customer attention in the busy store environment.
The need for custom-sized screen solutions to adapt to entrances, shop windows, cash desk backdrops, and curved surfaces.
In the digital transformation project developed for Twist and İpekyol stores, holistic screen solutions extending from the storefront to the sales area were implemented. Entrance areas, shop windows, cash desk backdrops, product display points, and special architectural surfaces were digitized with vertical, horizontal, wide-format, and curved screen systems suitable for their purpose of use.
Thanks to indoor LED screens and in-store digital signage screens, collection videos, campaigns, and brand content were presented vividly, fluidly, and with high visibility. Special LED applications used on curved architectural surfaces ensured that the screens integrated naturally into the store design.
With the centralized content management infrastructure, broadcasts of different stores across Turkey became plannable from a single center and quickly updateable. Thus, while preserving the visual identities of Twist and İpekyol, a more dynamic, consistent, and impressive store experience was created.
Collection and campaign content in different stores was managed quickly, up-to-date, and consistently from a single center.
New season products, campaigns, and brand videos were broadcast in an eye-catching way at different touchpoints of the store.
A seamless digital communication structure supporting Twist and İpekyol's visual identities was created with in-store and entrance screens.
Custom screen solutions suitable for store dimensions were developed for shop windows, cash desk backdrops, entrances, and curved surfaces.
Android media player solutions were preferred to manage the content of screens used in Twist and İpekyol stores across Turkey in a central and consistent manner. Campaign videos, collection images, and brand content became remotely schedulable, distributable to different screens, and quickly updatable when needed.
Thanks to their compact and commercial-grade structures, a seamless, scalable, and sustainable digital broadcasting infrastructure was established.
Flex LED modules were preferred on the curved facades, corner areas, and special architectural surfaces of İpekyol stores where standard flat screens could not be applied. Thanks to the flexible module structure, screens followed the form of the surface, transforming into and fluid viewing areas.
Thus, while preserving the elegant architectural lines of the store design, collection content was powerfully showcased with a wide viewing angle.
Indoor LED screen solutions were used to create high visual impact in entrance areas, cash desk backdrops, shop windows, and wide in-store surfaces in Twist and İpekyol stores.
Thanks to high image quality and structures suitable for close viewing distances, collection videos, campaigns, and product images were presented vividly, clearly, and fluidly. The modular system allowed screens to be adapted to different store sizes, creating wide digital communication surfaces integrated with the architecture.
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